Canadian Dairy Commission
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Consumption

Healthier eating remains the dominant trend in the Canadian food industry with emphasis on lower fat and lower calorie products with nutritional benefits. Canadian consumers seek foods with health benefits that taste good. Yogurt and specialty cheeses continue to capitalize on these demands,  showing strong growth in the past 5 years, while demand for processed cheese and ice cream continues to decline.

Per capita consumption of dairy products


Milk

Sales of fluid milk slightly decreased from 2015 to 2016 by 1%. With sales of 1.3 billion litres, 2% milk remains the most popular drinking milk in Canada and represents 49.5% of fluid milk sales. Chocolate milk shows the strongest growth in the past 5 years, with sales increasing form 202 million litres in 2012 to 221 million litres in 2016. One also notes that sales of 2% and 3.25% milk are on the rise, while those of 1% and skim milk are slightly decreasing over the same span. From 2012 to 2016, cream sales increased significantly, from 326 to 366 million litres.

Per capita consumption of milk and cream
Fluid Milk Sales
Cream Sales

Cheese

From 2007 to 2016, average cheese consumption per capita has grown from 12.4 kg to 13.38 kg, with most of the growth in the cheddar and fine cheese categories, and a decline in the cottage and processed cheese categories. This is consistent with consumer trends which favour more flavourful and less processed foods. The industry also tries to cater to immigrant consumers. Paneer cheese, for example, is very popular with the East Indian community and such products sell well in urban Canadian centres with large immigrant populations.

Per capita consumption of cheese

Butter


From 2007 to 2016, per capita butter consumption has increased from 2.72 kg to 3.21 kg.

Per capita consumption of butter

Yogurt

Yogurt consumption has been steadily increasing over the past ten years. From 2007 to 2016, average yogurt consumption grew by 43.7%, passing from 7.66 litres to 11.01 litres per capita. Functional and fortified yogurt remains one of the most dynamic dairy segments in Canada due to consumers' growing demand for ingredients such as probiotics. Drinkable yogurt is also becoming increasingly popular among Canadians on the go.1

Per capita consumption of yogourt


Ice Cream

From 2007 to 2016, ice cream consumption has fallen from from 8.04 litres to 4.28 litres per capita in Canada. While volumes are decreasing, unit prices are increasing as manufacturers are shifting towards more premium items.2

Per capita consumption of ice cream


1. Euromonitor. Yoghurt and Sour Milk Drinks in Canada. October 2011, p. 2
2. Euromonitor. Ice Cream in Canada. October 2011, p.1